B-to-B meetings Archives - Page 4 of 46 - Event Marketer
Anaplan’s Motion-Responsive Tunnel Serves as a Conference Centerpiece
To build excitement as guests entered general session presentations at the Connected Planning Conference, Anaplan built a motion-responsive tunnel. Intended to serve as the conduit from the event’s expo to the general session venue, the space became the event’s centerpiece. It used draped LED mesh that was triggered by depth-sensing Intel RealSense cameras to produce...
IBM Leverages a TV Studio and Control Room to Deliver Conference Content
After a decade in Vegas, IBM moved its Think conference to San Francisco in 2019. The new digs meant 30,000 guests would spread across 12 different venues and more than 90 hotels. So the brand shared content at 13 indoor and outdoor locations on more than 400 screens, ranging from 46-inch monitors to 36-foot LEDs....
Walmart’s Mainstage Event Features Five Turntables and 33 Million Pixels
For Walmart’s annual three-day event, held at the University of Arkansas, stage design and technology components have become key factors in engaging the 14,000 attendees. The stage set for the meeting’s finale—a three-hour show—leveraged 140-foot by 20-foot LED screens displaying 33 million pixels. The staging utilized five turntables, including a 44-foot mainstage turntable that enabled...
#Xerocon was the adult playground we all have been waiting for while still being educational
Accounting software company Xero’s annual networking and educational event isn’t the only financial conference in the space. Therefore, a point of difference is absolutely key for the brand. To achieve that, it built a massive adult playground, a unique breakout formation and a Las Vegas-themed wrap party for the ages. Attendees mingled in an 80-foot,...