B-to-B meetings Archives - Page 3 of 46 - Event Marketer
DuPont’s Configurator Lets Stakeholders Build Their own Sustainable Vehicles
At its Global Innovation Center, DuPont sought to engage key stakeholders in conversations around how its materials have an impact on sustainable vehicles. So the brand created a game and configurator that allowed visitors to digitally construct a vehicle for the best sustainable results and view their creation across eight 55-inch monitors. Visitors could also...
Cisco Entices World Economic Forum Attendees with RFID-Triggered Storytelling
To connect with the movers and shakers at the World Economic Forum Annual Meeting in Davos, Switzerland, Cisco transformed a cheese shop into a reception area and meeting space. To entertain guests between meetings and networking, the brand showed off stories about how its technology helps clients solve their toughest challenges. But it was the...
Arm Creates a Futuristic Owned Space at TechCon
The computer technologies designer hosts more than 3,500 guests at its annual developer conference. For its own footprint at the 2019 event, the company wanted a futuristic space that would invite developers to think about limitless possibilities. The pièce de résistance was a 20-foot-by-40-foot LED screen suspended overhead—flanked on either side by backlit tension fabric...
Kowa Pharmaceuticals Leans into Steampunk-inspired Staging
“Building the Future” was the theme for Kowa Pharmaceuticals’ January 2020 National Sales Meeting. So the event’s design tended toward a steampunk/industrial aesthetic, with elements meant to evoke inspiration and forward thinking. For the general session stage, the dominant element was a large perforated metal truss structure (think Erector Set on steroids), and designers layered...