B-to-B meetings Archives - Event Marketer

B-to-B meetings Archives - Event Marketer

August 9, 2017

Google Transforms I/O With an Outdoor Festival Vibe

For years, Google’s evergreen I/O developers conference, like all b-to-b events, took place in a convention center. Every year. In a convention center. The same format. Over and over again. For a brand like Google, the “same old thing” was eventually no longer an option. It was time to take a leap. A leap of...

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July 11, 2017

Target’s Annual Meeting is a Self-Guided Experience

Target’s annual meeting covers the important stuff—like the direction and strategy of the company for the next year. But it also offers something above and beyond your standard national meeting: Love. That’s right—love, conveyed through creative employee and store recognition programs, displayed in inspiring art installations conceived from Target products like EOS lip balms, and...

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July 11, 2017

Google Festivalizes its Annual Developer Conference

Since 2007, Google’s annual and typically sold-out Google I/O conference has treated developers, product partners, educators, students, entrepreneurs and technologists from around the globe to a “show, don’t tell” experience with the brand’s latest products and platform. But every good event marketer knows that at some point it pays to flip the script. For its...

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February 9, 2017

HPE App Helps Attendees ‘Discover’ Relevant Content

If you’re going to name a flagship event “Discover,” you need enough content, networking and sponsorships to live up to the name—and an easy way to navigate it. Hewlett Packard Enterprise (HPE) provided both at its semiannual open forum business conference thanks to a mobile event app and a record-setting 1,500 proximity beacons spread across...

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February 9, 2017

AdvoCare Lights up its National Success School Event

More than 50,000 AdvoCare distributors saw the light at the bi-annual AdvoCare National Success School event, which this summer featured myriad LED screens, 700 moving lights throughout the stands and stages and a massive LED chandelier. Visually appealing environment? Check. The Success School took place at AT&T Stadium, home of the Dallas Cowboys, where pro-fitness...

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