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Cheetos LA restaurant was based around their ‘flaming’ hot’ cheetos and it blew up
Cheetos enjoys creating brand extensions to delight its loyal fanbase. There was the invention of “Cheeteau,” a Cheetos perfume named after the brand’s mascot, Chester Cheetah. The big cat even ran for mayor of a small town in Montana named Chester. Then in 2017, it cooked up a Cheetos-themed menu to be served at a...
“The Good Place” truly came to SDCC with its now real life neighborhood for attendees to take apart in
When you’re tasked with reimagining an experience as playful and whimsical as the afterlife, the sky’s the limit. Literally. To promote and build buzz for the third season of “The Good Place,” set in a Heaven-like paradise imperfectly designed by architect Michael (played by Ted Danson), NBC wowed superfans and new fans alike at San...
HBO brings “Westworld” to life for lucky consumers
Let’s face it—there’s a lot of good TV right now. Original series abound beyond cable and across platforms. For entertainment brands like HBO, media- busting experiential programs have changed the game on what this industry can truly call immersive. Ahead of the premiere of the second season of “Westworld,” an event 16 months in the...
WestJet Treats Holiday Travelers to Shareable Stunts
The holiday season is supposed to be filled with joy, but for many travelers, stress levels can fly as high as the aircraft carrying them. That’s why WestJet has activated its Christmas Miracle campaign for the last five years, engaging customers and employees alike. But in 2017, the airliner decided to shake things up, turning...