Virtual reality Archives - Page 5 of 16 - Event Marketer
One step for man, One giant leap for Samsung
THE SETUP: Space exploration has come a long way since NASA launched the Apollo program in 1968, yet only 12 Americans have walked on the moon over the last 50 years. Samsung aimed to (digitally) change that while inspiring the next generation of astronauts via its hyper-realistic “A Moon For All Mankind” virtual reality experience....
EpicGames really was epic with their Fortnite event
THE SETUP: Fortnite’s first foray into experiential at E3 was an immersive celebration of all things Fortnite, from a 38-foot Battle Bus to a green-screen experience with game characters to a Boogie-Down Dance Challenge at the top of each hour. (For the uninitiated, a flying Battle Bus is where Fornite battles begin.) Design elements like...
Land O’Lakes educates the younger, forward-thinking audience at SXSW
THE SETUP: To engage and educate a younger, forward-thinking audience about innovative farming technologies, Land O’Lakes created a four-part tech experience at SXSW. The first portion was designed as a virtual reality experience without the headset. In its place was a giant head of lettuce that, once lowered onto the attendee, played a video—through a...
Mercedes-Benz brings consumers into another world
WHY THE JUDGES LOVE IT: To attract a younger audience and infuse motion into an otherwise static environment, Mercedes-Benz created video content that incorporated local cultural influencers, from street artists to musicians to photographers. Consumers test drove a Mercedes-AMG GT R through a 4D virtual reality experience including smells, wind and visual triggers. And an...