Virtual reality Archives - Event Marketer
Uber’s Demos, VR Simulators and Off-sites Showcase the Power of Urban Aviation
Uber Elevate Summit is designed to support the futuristic world of urban aviation and ridesharing. It’s a challenge to execute, because the event is built to accommodate and connect many interest groups in one space—federal and local governments, manufacturers, technology experts, and architects. Not only did the event in 2019 need to spur dialogue among...
Facebook’s Products Come to Life Via Interactive Demos and Purposeful Design
Facebook’s annual F8 developer conference has to accommodate a large number of people while highlighting the company’s ever-expanding offerings and partnerships in a digestible manner. Through easy-to-navigate wayfinding, manageable lines, energetic brand ambassadors and countless demos, F8 developed the right formula of design elements to achieve harmony and success. The 85,000-square-foot experience featured two separate...
TCL’s Explorable Virtual Reality Experience Demonstrates an AI-powered Future
Amid a sea (1,900 to be exact) of brands exhibiting at IFA Berlin 2019, Europe’s largest trade show for consumer electronics and appliances—most focused on the show theme of AI and IoT—TCL needed to demonstrate how AI powers its 8K TVs and smart home products without adding to the overwhelming vibe. The solution: to create...
Dell Technologies Introduces its New Server on the Set of a Sci-fi Film
Dell Technologies’ explorable launch event for press and industry analysts during the Dell Technologies Summit could have relied solely on the set—literally. The experience, developed for the reveal of Dell’s PowerOne server, took place at Troublemaker Studios in Austin, Texas, on the set of “Alita: Battle Angel,” a 2019 sci-fi film about a cyborg set...