Virtual event Archives - Page 4 of 11 - Event Marketer
One step for man, One giant leap for Samsung
THE SETUP: Space exploration has come a long way since NASA launched the Apollo program in 1968, yet only 12 Americans have walked on the moon over the last 50 years. Samsung aimed to (digitally) change that while inspiring the next generation of astronauts via its hyper-realistic “A Moon For All Mankind” virtual reality experience....
‘The Hangar’ helps the Air Force get new recruits
THE SETUP: Today’s youth are a lot more likely to understand how to use a video game controller than a wrench. So when the Air Force set out to fill its severely depleted pool of equipment maintainers with new recruits, it needed to leverage technology to make the hands-on job more appealing and accessible to...
Potential Air Force recruits get down to work for a day
WHY THE JUDGES LOVE IT: The Air Force wanted to generate awareness for its much-needed maintainer positions while showing potential, tech-savvy recruits what it’s like to repair something with their hands. Inside two 39-foot, connected trailers designed to look like an Air Force hangar, attendees moved through six different activity stations featuring Leap Motion, Microsoft...
Activision Engages Press with Scale and Cinematics
Destiny is a sci-fi video game with immersive environments and storylines. For the much anticipated and long awaited release of Destiny 2, publisher Activision wanted to create a press event as immersive as the title itself, while engaging 30 million-plus players in the process. In other words: this was no “exclusive” affair. More than 1,000...