Virtual event Archives - Event Marketer

Virtual event Archives - Event Marketer

April 28, 2016

Cisco Virtual Event Offers Access to Industry Experts

Many marketers lure attendees to their events by offering exclusive access to new product releases or in-demand subject matter experts. Virtual events are no different. To connect with IT decision makers, last year Cisco traded in a traditional trade show for a virtual event and drove registration by giving virtual attendees private access to top...

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April 28, 2016

Boehringer Engages Employees with a Virtual Game

Boehringer Ingelheim wanted to give its annual employee event some kick to make it more substantial and memorable. Its solution: go 100 percent virtual. The theme for the online event tapped into the political zeitgeist of 2008; the employee’s goal was to build a party platform for the company. Employee teams competed against one another...

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March 23, 2016

Social Media Helps Cisco Keep GSX on Top of its Game

With its yearly Global Sales Experience—or GSX, as it’s better known—Cisco has evolved what was once a one-and-done annual event into a case study for maximizing the reach and impact of live+digital experiences. One recent GSX welcomed 20,000 attendees: 5 percent were in broadcast locations, 75 percent were in conference room viewing locations and 20...

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March 7, 2016

IBM’s 24-Monitor Touchscreens Light up InterConnect

The InterConnect 2015 stage experience worked not just in one venue, but in a second one across town as well as for a remote audience of more than 15,000. A 24-monitor touchscreen in both locations provided a powerful storytelling tool. Live bands, original imagery and an opening moment that seemingly jumped off the screen and...

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January 4, 2016

Procter & Gamble Pampers Women with Pop-Up Stores

Grocery store displays don’t often give brands the chance to show how their products can complement each other. So to target women shoppers, Procter & Gamble brought together a wide variety of its products and showcased them together at two pop-ups. Nine products from P&G’s brandSaver coupon guide mailer were on-hand for trial at the...

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