Virtual event Archives - Event Marketer
Univison’s Virtual Upfronts Campaign Offers Viewing Kits, AR and a Digital Hub
The Upfronts, even virtually, are crowded, so in its pivot Univision launched a month-long campaign to drive interest and registrations, which included mailing viewing kits and launching a digital hub and viewing guide. For the live event, which 3,000 attendees tuned in to, the brand broke up the mundane livestream routine by employing dynamic overlay...
Corona Rocks Cinco de Mayo with a Virtual Concert Benefitting Restaurants
Amid a volatile season for experiential as well as for restaurants and bars, Corona set out to celebrate a key holiday in its year, Cinco de Mayo, with an uplifting tie-in. The result? A virtual fiesta promoted with #CincoAtHome that scored $1 for the Restaurant Employee Relief Fund for every viewer that tuned into the...
W Hotels ‘Wakes up’ Consumers with a Hybrid Music Festival Primed for UGC
W Hotels’ Wake Up Call Dubai music festival needed to work hard. Not only was it designed to help bolster W Hotels’ credibility in music, it needed to support the launch of Marriott Bonvoy, the loyalty brand for parent company Marriott International, as well as help launch the newly opened W Dubai—The Palm. No sweat,...
Porsche Invites Remote Attendees to Create Personalized Vision Statements
Porsche’s Next Visions sponsor experience invited remote attendees to shape and express their personal vision statements. A quiz revealed their “vision spark”—a defining attribute such as “bold” or “brave,” accompanied by a 3D, abstract shape with a customizable color gradient. “Vision coach” voiceovers provided instruction. The graphical statements could then be downloaded and shared, and...