Video Wall Archives - Page 4 of 26 - Event Marketer
LG’s home appliance line washes away its competition
You might not think home appliances are “immersive,” but LG made a good case for it with an event to promote its LG Signature line of premium products for its “sensible rich” consumer target. Leveraging the passion point of art, the brand aligned with Art Basel to activate its House of LG Signature experience, partnering...
The NFL Experience Times Square had all, football lover or not, interacting
THE SETUP: For pigskin fans of every stripe, “fantasy football” took on a whole new meaning at the NFL Experience Times Square. The four-floor interactive experience offered countless opportunities for visitors to immerse themselves in and explore the game, from the practice field to the Super Bowl. In addition to a state-of-the-art 4D theater, the...
LG brings the theater to your home
WHY THE JUDGES LOVE IT: LG understands that while going to the movies is fun, there’s nothing like enjoying your favorite shows and films from the comfort of home. So to promote its OLED 4K TVs, the brand created the LG Cinema House. The experience, housed inside two shipping containers, featured 360-degree surround-sound technology, screens...
Gatorade gets attendees hydrated
WHY THE JUDGES LOVE IT: The centerpiece of Gatorade’s presence at the 2018 National Athletic Trainers’ Association tradeshow was an eight-foot HydroCube featuring Gatorade’s suite of hydration products. At each of the cube’s “Battle Stations,” attendees queued up, connected to the experience through an RFID check-in “G Band” and engaged in a hydration-related trivia game...