Video Wall Archives - Event Marketer

Video Wall Archives - Event Marketer

August 9, 2017

Nature Valley Lets Consumers Create Custom Packaging

General Mills’ Nature Valley brand has been around pretty much since its target millennial consumers were kids who carried them in their lunch boxes and snacked on them at soccer practice. Last summer, the brand reconnected with this group in a sampling campaign that involved them in a more contemporary context as they created custom...

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August 8, 2017

The Travel Channel Unleashes “Yetis” in New York City

To create buzz and drive tune-in for its four-part special, “Expedition Unknown: Hunt for the Yeti,” The Travel Channel unleashed a band of brand ambassadors dressed as the Himalaya’s hairy white Abominable Snowman in New York City in a one-day stunt that also involved ice sculptures, a mobile iced coffee truck and a double-decker bus....

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July 14, 2017

BMW Celebrates 100 Years With Broadway-Style Event

How do you celebrate 100 years of success? If you’re BMW Group, you throw the biggest event in your brand’s history. In true BMW fashion, the automaker didn’t focus its centennial celebration on the past, but rather highlighted its vision for the future with an event dubbed “The Next 100 Years.” The highlight of the...

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July 13, 2017

TD Bank Parade Program Connects With LGBTQ Community

Pride parades are no ordinary parades, and with its expressive float, activations and local buzz-building efforts, sponsor TD Bank’s parade program made personal and colorful connections with the LGBTQ community. What made the campaign so special was that it served as an internal engagement tool, too. Some 794 TD Bank employees marched along the parade...

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July 13, 2017

Caterpillar Seamlessly Blends Content and Technology

The MINExpo mining show takes place every four years, which is a long stretch between opportunities to engage the decision makers that come to the show. As Caterpillar approached the 2016 event in Las Vegas, it knew it needed to make a splash in order to attract attention from these hard-to-reach attendees. The 14 gigantic...

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