Vending Machine Archives - Page 2 of 3 - Event Marketer
Samsung’s Tech Ecosystem Entices Golf Fans
Facing category complacency and upgrade fatigue among its target consumers on top of challenges by Apple and Huawei, Samsung expanded its messaging beyond smartphones and created a campaign to showcase for consumers a fuller, connected ecosystem of Samsung products called “Galaxy Life.” At the PGA Championship and Ryder Cup events, Samsung’s 8,000-square-foot golf journey connected...
Sensodyne Brushes up Consumers on Oral Health
Teeth whitening and the issue that comes with it (sensitivity) isn’t the sexiest of topics, but Sensodyne was able to give it a sleek, premium edge with a dentist office in the middle of Flatiron Plaza in New York City and The Falls in Miami. The Sensodyne True White Sensitivity Suite pop-up was a shipping...
Air Miles Wins Over Consumers with a Smile Booth
When is the last time you were rewarded with a smile? Through loyalty program Air Miles’ Smile Booth program, smile-sensing technology helped win the hearts of consumers in Canada who are bombarded, and jaded, by loyalty programs. On top of that, the Smile Booth gave partnering retailers and brands who hosted the booths something to...
Citi’s Philanthropic Sponsorship Includes VIP Access
How do you make a feel-good experience feel even better? Ask Citi, which leveraged its presenting sponsorship of the No Kid Hungry dinner event program to give its cardmembers a VIP experience within an experience that was all about giving back. From exclusive pre-sale offers to skipping the line to carte blanche access to free...