Streaming Archives - Event Marketer

Streaming Archives - Event Marketer

July 14, 2017

Porsche Gives VIPs Exclusive Look at its Test Track

A number of luxury automakers have recently opened brand experience centers, but Porsche’s $60 million endeavor—and its subsequent grand opening event—took the concept to a whole new level. The red carpet-style experience featured everything from tap dancers to simulation labs to the highlight of the event—a theatrical demo of the Porsche Experience Center’s gargantuan test...

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July 6, 2017

Adult Swim’s Movie Drive-in Tour Evokes Nostalgia

Adult Swim is known for its nostalgia-inducing event activations. (Bounce houses for adults? Yes, please.) To get millennials and consumers ages 34 to 49 amped for its 2016 programming, the network for a second year launched a classic drive-in movie tour to premiere Adult Swim content and earn social media buzz in the process. The...

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July 6, 2017

HBO’s Spooky VIP Event Targets Hispanic Adults

To maintain its leadership among U.S. Hispanic subscribers amid competition from digital media and new over-the-top services, HBO Latino, in premiering its new and first bilingual series in the U.S., “El Hipnotizador,” turned to live theater. The immersive experience recreated key elements from the series and on top of digital media and p.r. initiatives, resulted...

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July 6, 2017

Verizon’s Tech Places Fans in a Game-Winning Moment

There are throw and pass games, and then there are throw and pass games like title sponsor Verizon activated at Super Bowl City. Using a curved digital backdrop, Verizon created an experience that captured the emotion of a game-winning pass as a quarterback. The best part about this Game Winner experience? Participants were recorded, edited...

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July 6, 2017

JetBlue’s FlyBabies Stunt Turns Tears Into Cheers

We’ve all been there. The hassle of the airport is behind you and you’re just settling into your flight—when a baby begins to wail. “Crying babies” is rated the second most annoying aspect of flying. And while it’s a frustrating situation for most passengers, the pressure of the scenario often causes the child’s parents to...

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