Simulator Archives - Page 2 of 7 - Event Marketer
Porsche Gives VIPs Exclusive Look at its Test Track
A number of luxury automakers have recently opened brand experience centers, but Porsche’s $60 million endeavor—and its subsequent grand opening event—took the concept to a whole new level. The red carpet-style experience featured everything from tap dancers to simulation labs to the highlight of the event—a theatrical demo of the Porsche Experience Center’s gargantuan test...
Festivalgoers Take a Ride on Hostess’ Twinkie Bull
Hostess produced its largest-ever consumer-based activation last spring with a Twinkie sampling event that took South by Southwest (SXSW) attendees for a wild ride atop America’s favorite cream-filled snack. With its sights set on millennials, the brand activated its Outdoor Stage sponsorship by unleashing the Twinkie Bull. That’s right, the Twinkie Bull—a six-foot-long mechanical bull...
Intel Inspires Employees with Interactive Mobile Tour
When you work for a company as innovative as Intel, it may be difficult to fully grasp how your individual contributions inside the company help create “amazing experiences” outside the company—you know, like impacting the world. Because of that sentiment, coupled with the fact that employees are often the last ones to experience their company’s...
Illy Promotes Espresso Machine with a Modular Home
To launch its new espresso machine, the iperEspresso, Illy created the Push Button House, which was a modular structure that, with a punch of a button, would transform from a 15,000-pound pile of junkyard parts and recycled materials into a five-room home with a kitchen, dining room, bedroom, living room and library constructed within a...