RFID Archives - Page 4 of 16 - Event Marketer
Samsung’s Tech Ecosystem Entices Golf Fans
Facing category complacency and upgrade fatigue among its target consumers on top of challenges by Apple and Huawei, Samsung expanded its messaging beyond smartphones and created a campaign to showcase for consumers a fuller, connected ecosystem of Samsung products called “Galaxy Life.” At the PGA Championship and Ryder Cup events, Samsung’s 8,000-square-foot golf journey connected...
KLM Activates a ‘Helpful’ Pop-up and Street Campaign
It seems like every time you turn around, another airline is taking away another amenity without a hint of remorse. But as other brands were making quick enemies of travelers, KLM Royal Dutch Airlines activated a pop-up experience and street campaign around an unprecedented concept in modern travel: helpfulness. To showcase its brand ethos and...
State Farm ‘Helps Life Go Right’ at Music Festivals
State Farm’s new brand promise “Here to help life go right” offers a solution for life’s challenges, from insurance and loans to financial planning and small business. Last summer, State Farm helped life go right for millennials, an important target for the brand, by tapping into their passion for music festivals. State Farm’s rustic-looking #HereToHelp...
Gatorade Takes Trainers on a Self-Guided RFID Journey
Gatorade took a big swig of consumer data at the National Athletic Trainers’ Association’s AT Expo this year with an RFID-powered attendee journey that offered personalized experiences and generated a rich stream of behavioral and product preference information. Positioning its products as “sports fuel” for the 24/7 athlete, the brand needed to establish itself as...