QR Code Archives - Event Marketer
Tennessee Titans Build Buzz for the NFL Season with a Mural Activated by AR
In the age of COVID-19, augmented reality can add dimension to our restricted lifestyles. Capitalizing on the murals well known in Nashville, the Tennessee Titans drummed up excitement for the 2020 NFL season by commissioning an immersive mural around the theme “Tennessee Tough.” Located across from Music City Center, consumers could activate the mural, designed...
Under Armour Launches New Kicks with ‘Drone Drops’
In this day and age, if you’re preparing to launch a new pair of kicks, you better have your head on straight and your laces tied tight. Sneakerheads are a discerning bunch, and when it comes to shoe drops, they’ve come to expect the highest-caliber experience a brand can offer. So when Under Armour set...
Ringling Bros. App Spawns a Tech-Fueled Circus
The Ringling Bros. and Barnum & Bailey Circus has come a long way since it began entertaining families 146 years ago. But with the introduction of its new mobile app in July, “The Greatest Show on Earth” is now a tech-fueled experience that turns audience members into active participants. In an effort to reimagine the...
Chevrolet Charges Up SXSW Festival Attendees
For 10 days each year in March, Austin, Texas, transforms itself from a hopping music scene into a hotbed of festival excitement for film buffs, tech geeks and new music lovers alike. With a packed schedule of speakers, conferences and sessions, followed by nights filled with bands, parties and film screenings, the South by Southwest...