Photo/GIF/Video booth Archives - Page 3 of 43 - Event Marketer

January 5, 2021

The Washington Post and Mike’s Hard Offer Edible Photos, Facial Recognition

A 10-market campaign by the The Washington Post and Mike’s Hard Lemonade was aimed at steering consumers toward some good news. And two nifty technologies were at play. One was emotional recognition software, capable of reading participants’ response to news content. The other, deployed at a Manhattan pop-up shop, was an “edible photo booth” that...

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January 5, 2021

Cisco Invites Conference Attendees to Bust a Move with Gesture Technology

Among the coolest new touches at the 2019 Cisco Live, the brand’s long-running proprietary event, was a motion-capture experience called Move it to Make IT. Deployed inside the World of Solutions expo, where a sea of product demos and displays highlight the company’s products and solutions, the setup gave guests the chance to transform their...

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January 5, 2021

True Fit Invites Retail Executives to Take a Shareable Strut Down the Runway

True Fit, which provides “fit” technology to fashion retailers, wanted to engage execs at the National Retailer Federation expo. Its expo booth featured a catwalk and a 15-foot video tower wrapped with 1,500 pounds of LED tiles; guests were invited to walk the runway while 12 mounted DSLR cameras took photos that turned into animated...

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January 4, 2021

Amway Delivers a Personalized, RFID-Powered Journey for its Sellers

To celebrate its 60th year in business, Amway threw a giant birthday party for more than 3,600 of its independent sellers from 48 countries. The goal: offer an experience that couldn’t be replicated anywhere else—no mean feat, considering that most in the audience attend Amway recognition events every year. To do it, the company built...

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January 4, 2021

Nestlé Goes Retro for its Instagrammable Pop-up Milk Bar

Nestled into Santa Monica’s Third Street Promenade, Nestlé’s Milk Stop pop-up was a nostalgic tribute to the brand’s 70th birthday. With a giant milk bar as its centerpiece, the space featured bright colors, retro design (old-school TVs showing vintage ads) and retro activation (posing for Polaroid photos!), plenty of the brand’s signature yellow and blue...

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