Motion capture/tracking Archives - Page 6 of 9 - Event Marketer
Samsung Makes VR More Approachable With Hole 360
Samsung got into the swing of its three-year partnership with the PGA thanks to Hole 360, an interactive virtual reality experience being hailed as a game-changer in golf training. To make it happen, the brand needed to showcase its technology’s ability to enhance consumers’ lives without intimidating them. The solution was something all golf enthusiasts...
Microsoft Physically Places Influencers Inside a Song
DELQA was an interactive installation that provided Microsoft the chance to improve its brand perception among cultural influencers and creators, specifically in the music and technology community. It achieved that by allowing the audience to physically go inside a song created by music producer and artist Matthew Dear, and created a dynamic and immersive environment...
Absolut Uses Biometric Data to Unlock Engagements
Absolut nearly blew the roof off of its Electrik House in 2015 with a house party experience powered by the energy of its guests. Using cutting-edge wearables, the brand measured the collective energy of attendees and unlocked a new engagement each time their energy levels reached a new peak to promote its limited edition Electrik...
Canadian Museum Makes Human Rights Concept Tangible
Visitors to the 47,000-square-foot Canadian Museum for Human Rights travel through multiple galleries via a series of ramps that connect the exhibits into one seamless narrative. The exhibition was designed to transform the abstract concept of human rights into a tangible educational experience. Visitors first encounter the What Are Human Rights? gallery, an introduction to...