Motion capture/tracking Archives - Event Marketer
Anaplan’s Motion-Responsive Tunnel Serves as a Conference Centerpiece
To build excitement as guests entered general session presentations at the Connected Planning Conference, Anaplan built a motion-responsive tunnel. Intended to serve as the conduit from the event’s expo to the general session venue, the space became the event’s centerpiece. It used draped LED mesh that was triggered by depth-sensing Intel RealSense cameras to produce...
“The Good Place” truly came to SDCC with its now real life neighborhood for attendees to take apart in
When you’re tasked with reimagining an experience as playful and whimsical as the afterlife, the sky’s the limit. Literally. To promote and build buzz for the third season of “The Good Place,” set in a Heaven-like paradise imperfectly designed by architect Michael (played by Ted Danson), NBC wowed superfans and new fans alike at San...
FIFA 18 Global Series brings EA Sports to a new level
The booming esports industry influences all aspects of video gaming, and with EA Sports’ FIFA franchise representing the largest sports simulation title in the world, the publisher needed to be a frontrunner in the competitive gaming space. Ahead of the release of FIFA 18, EA expanded its established Championship Series to include the FIFA 18...
Ford’s newest Explorer was seen specifically through the eyes of the attendees at Detroit Auto Show
It’s no secret that the auto show is in transition. Automotive brands have bigger stories to tell about their products, and they’re eager to create trade show engagements that focus more on the visitor experience than the show floor architecture. As Ford put it, people have become more “sophisticated experiential consumers” hungry for active engagements...