Mobile Archives - Page 5 of 25 - Event Marketer
AOL Immerses Future Front Attendees in a Media Tunnel
AOL’s Future Front commanded attention on the first day of Advertising Week by going big—really big. To highlight its acquisition by Verizon while illustrating how the brand is uniquely positioned to mobilize data and content for the future, AOL supersized its messaging by giving attendees tunnel vision. The brand welcomed attendees to the Future Front...
Comcast Employs a Three-Pronged Sponsorship Strategy
As the official entertainment provider of NASCAR, XFINITY wanted to get fans’ motors running while demonstrating the power of its X1 Entertainment operating system. With a three-pronged activation strategy that targeted consumers at home, at the racetrack and on the go, the brand kicked things into high gear at 13 different NASCAR races with its...
Google Promotes New App Via ‘Pay with a Photo’ Events
In a delicious twist on a typical social currency engagement, Google had consumers across the country searching for images to “pay” for tasty food truck fare in an effort to promote the smart search function featured in its newly launched Photos app. The activation challenged participants to locate specific photos in their smartphones within 20...
LG’s Hands-on Training Facility Draws Basketball Fans
As an official corporate partner of the NCAA Final Four basketball tournament, LG wanted to step up its experiential game in 2015. In hopes of creating a bolder, more innovative activation than in years past, the brand introduced the LG Training Facility—an immersive experience featuring over 30 LG products that took “recruits” through the facility’s...