Mobile Archives - Page 4 of 25 - Event Marketer
Samsung’s Galaxy Studio Lures Tech-Savvy Millennials
It’s no secret that the Olympics is one of the fiercest competitive marketing landscapes for global brands looking to leverage the attention and crowds that surround those colorful rings. For Samsung, the Summer Olympic Games in Rio de Janeiro served as a powerful touchpoint in which to reach tech-savvy millennials and deliver experiences only possible...
Adult Swim’s Movie Drive-in Tour Evokes Nostalgia
Adult Swim is known for its nostalgia-inducing event activations. (Bounce houses for adults? Yes, please.) To get millennials and consumers ages 34 to 49 amped for its 2016 programming, the network for a second year launched a classic drive-in movie tour to premiere Adult Swim content and earn social media buzz in the process. The...
VR Conveys AT&T’s Brand Story at Hannover Messe
AT&T’s booth at Hannover Messe, the world’s largest capital goods exhibition, showcased its Internet of Things (IoT) technology, including smart cities, secure networking, IoT for cargo, IoT analytics, on-demand network services and more. Virtual reality, transparent touch screens, projection mapping and multi-touch screen apps engaged the international audience in interactive content, started conversations with brand...
Budweiser Quenches Festivalgoers’ Thirst for Tech
As a first-time beer sponsor at South by Southwest (SXSW), Anheuser-Busch InBev wanted to give attendees a taste of its market leadership—as well as its Budweiser Signature Draught. The Budweiser Beer Garage at the SXSWi festival, inspired by the actual Budweiser Beer Garage in Palo Alto, CA, did just that. A 4D immersive virtual reality...