Mobile Archives - Event Marketer
Google Touts the Pixel’s Motion Sense Technology with a High-tech DJ Set
Google’s Pixel 4 smart phone features cutting-edge Motion Sense technology, and to showcase the tech to its Latinx music-loving target, the brand hosted an outdoor Latin Grammy’s performance starring Karol G and DJ Felo. A custom dj rig was built for the event using eight Pixel 4 phones and Google’s Motion Sense technology, enabling DJ...
Google Takes Sales Training to the Next Level with Device-Powered Vignettes
Education was the name of the game at Google’s Helpful Hub, an environment designed to teach the brand’s retail sales associates about the key features of its flagship hardware products. Leveraging storytelling and eye-catching design, the brand took associates on an immersive, tech-fueled product journey that featured the integration of 144 devices and services and...
Google’s AR Experience Places Fans in a Dance-off with Childish Gambino
To build awareness for the Pixel 3 phone’s Playmoji app, Google unveiled an AR booth at the 2019 Grammy Awards. The setup’s shape and design were inspired by the look of the phone itself, allowing fans to immerse themselves “inside” the device. Guests were invited to engage in a dance-off against a virtual version of...
Samsung Places the Galaxy’s Photo Chops in Focus with Three Portrait Studios
The 1,260-square-foot /make studio showed off Samsung Galaxy’s picture-taking capabilities—a critical factor in most smartphone purchases—with three portrait studios, each with scenic elements and lighting that highlighted the camera’s technology. One emphasized the “live focus” feature with crisp lines and geometric shapes; others demonstrated the color temperature and low-light features. And the brand showed off...