Microsite Archives - Page 2 of 27 - Event Marketer
Start your morning with Cheerios in all the best ways
Today’s cereal aisles are filled to the brim with options, so for many time- and budget-strapped parents, shopping for breakfast food is purely functional—if it’s nutritious and convenient, toss it in the cart. To throw a wrench in the increasingly disengaged shopping experience and reward moms for “prioritizing goodness,” Cheerios and retail partner Walmart delivered...
How the Farm Progress Show lets attendees see what farms in the future will be
At the Farm Progress Show in the epicenter of America’s farm country in Boone, IA, Nutrien Ag Solutions (formerly Crop Production Services) had a big rebranding to celebrate. Avoiding the traditional (and forgettable) tent space most other vendors leverage, the brand transformed a 140-foot by 80-foot footprint into the “Your Farm of the Future” Experience,...
HBO brings “Westworld” to life for lucky consumers
Let’s face it—there’s a lot of good TV right now. Original series abound beyond cable and across platforms. For entertainment brands like HBO, media- busting experiential programs have changed the game on what this industry can truly call immersive. Ahead of the premiere of the second season of “Westworld,” an event 16 months in the...
Duracell and Canadian news magazine Maclean’s fly past boundaries
WHY THE JUDGES LOVE IT: To celebrate Canada’s 150th birthday, Duracell and Canadian news magazine Maclean’s launched the first drone flight across Canada with the Explorer 150, capturing and live-streaming footage of the countryside along the 6,800-mile journey. The brand modified the drone by adding a second camera that was powered by Duracell batteries. The...