Microsite Archives - Event Marketer
Dell Technologies Evokes a Live Event Atmosphere with its Virtual Headquarters
With the pandemic shutting down in-person events and meetings, Dell Technologies needed a way to engage customers that would at least feel like an event. The brand created a virtual headquarters where, from the comfort of their own computers, customers can interact with animated hosts, get a “fly-through” of virtual spaces modeled after the company’s...
Mastercard’s App Intros its Sonic Brand Identity with Personalized Jingles
You’re no doubt familiar with the interlocking red and yellow circles that form Mastercard’s brand identity—its visual brand identity, that is. In 2019, Mastercard introduce its first-ever sonic brand identity, a short jingle without words that is meant to form the card issuer’s audio calling card. Part of the rollout for the sonic identity involved...
Applegate Natural and Organic Meats pop up in New York was fresh
Popular food programs like Whole30, a 30-day nutrition program designed to eliminate unhealthy food habits and cravings, tend to limit participants’ ability to dine outside the home. Indeed, most restaurant menus are chock-full of the foods that the Whole30 community has vowed to eliminate, from added sugars to grains to legumes to dairy. So, when...
Cheetos LA restaurant was based around their ‘flaming’ hot’ cheetos and it blew up
Cheetos enjoys creating brand extensions to delight its loyal fanbase. There was the invention of “Cheeteau,” a Cheetos perfume named after the brand’s mascot, Chester Cheetah. The big cat even ran for mayor of a small town in Montana named Chester. Then in 2017, it cooked up a Cheetos-themed menu to be served at a...