Microsite Archives - Event Marketer

Microsite Archives - Event Marketer

July 13, 2017

Kids Pose as Salesmen To Launch New Chrysler Vehicle

Kids say the darndest things—especially when they’re posing as car salesmen to drive the launch of the Chrysler Pacifica. And that’s the point. To create a simple car buying experience, the brand turned to a team of child actors dubbed the “PacifiKids” to highlight the new vehicle’s features to prospective customers. The kicker: every interaction...

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February 3, 2017

Coke Takes a Data-Driven Approach to Rebranding

Realizing that quality brand engagements are more important than mass sampling, Coca-Cola took a targeted, data-driven approach for a rebranding activation that helped Australians ages 25 to 35 fall in love again with the product, not the brand, and delivered an icy cold Coke in the moment. The campaign kicked off on Australia’s biggest national...

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February 3, 2017

Fujifilm Pop-up Highlights the ‘Soul’ of Image-Taking

Fujifilm is a classic image taker’s brand that has managed to stay relevant beyond film with cutting-edge products like instant cameras and share printers. To drive that message home, reposition itself within the U.S. market and inspire shutterbugs, Fujifilm created Wonder Photo Shop. The brick and mortar retail environment in New York City’s highly photographed...

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December 28, 2016

Campaign Camper Encourages Voters to Speak up

CNN and Facebook’s Campaign Camper, an Airstream trailer in which participants captured and shared their feelings through video on a 26-city tour, offered both style and high-tech functionality. A gullwing door on the exterior drove attention from afar. Inside, a lifestyle lounge equipped with a custom u-shaped couch accommodated CNN news anchors who broadcasted live...

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August 26, 2016

Snuggle Makes a Guinness World Record Attempt

The Snuggle brand is all about giving consumers the warm and fuzzies, so to help promote its Valentine’s Day campaign the brand leveraged a custom-built RV to generate a whole lot of love just in time for the holiday. With the help of its iconic mascot, Snuggle Bear, the brand took its SnugMobile to the...

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