LED Archives - Page 5 of 42 - Event Marketer
Cisco Livewires its Mainstage Keynote with Reactive Lighting
For the latest iteration of the 30-year-old Cisco Live user conference, Cisco chose the theme “You Make Possible” to emphasize its customer focus. And the mainstage keynote was designed to both wow the audience and put attendees at the heart of the story—whether they were watching in person or tuning in remotely. For those in...
Under Armour Leans on Thermal Technology for its Interactive Pop-Up
Under Armour’s new Rush products feature a mineral-infused fabric that somehow converts the wearer’s energy into infrared light, which somehow feeds energy back into the body. Which seems like the kind of thing you’d need to demonstrate to consumers in a user-friendly version of a high-tech athletic performance research lab. Which is exactly what UA...
Sephora Transforms a Mansion into a Playground for Beauty Buffs
Using the concept of an Art Deco Los Angeles mansion taken over by a group of beauty gurus as inspiration—an environment that would exist only in the home of the ultimate beauty fan—Sephora created SEPHORiA. For two days, the brand took over the entire Majestic Downtown, an event venue that dates back to the 1920s,...
Amazon’s Massive Comic-Con Footprint Brings Three Series to Life
Amazon Prime Video’s Comic-Con activation showcased three of the service’s key series: “The Expanse,” a futuristic sci-fi drama; “Carnival Row,” a neo-noir Victorian fantasy; and “The Boys,” about a team of vigilantes fighting against superheroes who abuse their powers. The brand took over a 60,000-square-foot parking lot, creating environments that put attendees in the middle...