LED Archives - Page 2 of 42 - Event Marketer
Three Olives’ Two-Story Festival Experience Channels the Nightlife Scene
A well designed, strategic build can accommodate multiple journeys and allow attendees to step up and into the brand’s message. For Three Olives Vodka, this meant “laddering up” and integrating the brand’s “3’s a Party” thematic in its festival activation build. The result was a bright and bold, two-story, must-stop for attendees that was Instagrammable...
Airbus’s Livestreamed ‘League of Legends’ Tournament Lures Gamescon Attendees
With its sights set on attracting top talent for IT and digital roles within the company, Airbus headed to Germany for Gamescon, an annual b-to-c trade fair for video games that attracts its young target. With a message of inclusivity to deliver, Airbus leaned on its all-female gaming team Out of the Blue, designing a...
SentinelOne Packs in Engagement within a Modest Footprint
The cybersecurity platform provider needed a memorable booth in a comparatively small (30-by-30) package. Its sleekly designed environment featured a technologically artful center structure shaped like a tree, but with undulating LED “branches” that reached up to the booth header. The color-changing lights were not only reflected by the booth’s high-gloss finishes, but were also...
Sleep Number Cozies Up with CES Revelers
If most of your exhibit’s visitors are going to be lying on their backs, looking up, the ceiling just might be the most important design element of your booth. So for Sleep Number’s 40-by-50 space at CES, the mattress brand created an overhang made up of 182 multicolor triangle outlines—a clever lift from the brand’s...