LED Archives - Event Marketer
Gulfstream Syncs Lights, Audio and Video to Pilot a Dramatic Product Reveal
Product reveals are often conducted from a stage. Gulfstream at the NBAA-BACE show in Las Vegas required something a little more custom for the launch of its new flagship private jet, the G700. Like a 60-foot-tall by 160-foot-wide automated structure with a 5,000-square-foot frontal façade composed of transparent, high-resolution LED screens that delivered stunning content...
Westfield’s Theatrical Holiday Market Charms Consumers, Benefits Retailers
You know the mall Santa you grew up visiting? Times have changed. Westfield’s Holiday Market program activated at its Westfield Century City property (and others) not only offered an immersive village footprint with multisensory elements at every turn, it housed a strategic revenue model benefitting the property, retailers and advertisers, alike during a crucial season...
GitHub’s Hyper-personalized ‘Unconference’ Blends Tech and Interactive Art
GitHub is a pioneer in the “unconference” space. For the last five years, the software development platform has hosted developers, executives and industry leaders at GitHub Universe, a wonderland of learning, networking and sensory experiences that combine technology and art. In fact, the event’s creative brief describes the approach as “Burning Man meets TED.” The...
Starbucks Replicates Iconic Brand Environments to Motivate Store Leadership
The Starbucks Leadership Experience is attended by 12,000 store, district and regional managers across the U.S. and Canada. They’re responsible for inspiring and managing the experience for millions of patrons of Starbucks stores. So engaging them in a three-day internal event designed to immerse them in corporate strategy and help them deepen their understanding of...