Instagram Archives - Page 3 of 18 - Event Marketer
Instagram lets the whole cityscape see insta stories
How do you communicate the significance of a storytelling platform that’s located in the palm of your hand? That was Instagram’s mission at the 2018 Cannes Lions Festival, where it served as an important part of Facebook’s on-site activation. The solution was a video art installation featuring eight hours of Instagram Stories collected from around...
Dove brings the meme “running on dry shampoo and coffee” to life with their own hair and coffee pop up cafe
In the competitive beauty product landscape, not even best-selling brands can afford to rest on their laurels. And the need to connect with consumers has become increasingly personal. Dove’s answer to this dilemma, as it embarked on a product launch for Dove Dry Shampoo targeting millennial women, wan s to leverage cultural trends, social media...
#Xerocon was the adult playground we all have been waiting for while still being educational
Accounting software company Xero’s annual networking and educational event isn’t the only financial conference in the space. Therefore, a point of difference is absolutely key for the brand. To achieve that, it built a massive adult playground, a unique breakout formation and a Las Vegas-themed wrap party for the ages. Attendees mingled in an 80-foot,...
Sephora celebrated its 20th year in the US in the only way they know, Glamorously
Serving up a personalized lip lounge, a boozy glitter party and a laundry room-themed “Suds” area exclusively for cleanser products, Sephoria: House of Beauty was anything but your typical beauty convention. Nor is launching a branded, proprietary event a bad way to celebrate your 20th year in the U.S. Marking its first annual House of...