Instagram Archives - Page 10 of 18 - Event Marketer
Samsung’s Galaxy Studio Lures Tech-Savvy Millennials
It’s no secret that the Olympics is one of the fiercest competitive marketing landscapes for global brands looking to leverage the attention and crowds that surround those colorful rings. For Samsung, the Summer Olympic Games in Rio de Janeiro served as a powerful touchpoint in which to reach tech-savvy millennials and deliver experiences only possible...
Nike Marks its Product Launch With a Pop-up Concert
There’s nothing quite like a new pair of kicks—unless they’re accompanied by a pop-up concert in New York City. For the launch of its Air Jordan Retro XI, Space Jam Edition sneaker, and to commemorate the 20th anniversary of the “Space Jam” movie, Nike did just that. The surprise performance in Harlem featuring rappers Lil...
Social Media Helps SAP Extend Conference Content
Social media was an integral part of SAP’s digital strategy, extending SAPPHIRE NOW content to audiences worldwide. The objective was to amplify content and the SAP “Live Business” campaign introduced at the event. Social channels leveraged included Twitter, Facebook, Instagram, YouTube, LinkedIn, Slideshare, Periscope and Snapchat, and tying it all together was event hashtag #SAPPHIRENOW....
Cisco Live’s Command Center Drives Social Chatter
Cisco Live used social media to create a truly “attendee-aware” event that recognized attendee contributions to the conversation and forged an ongoing connection with the Cisco brand. Prior to the event, user-generated content on Twitter and a Facebook caption contest built awareness and generated interest and excitement. On-site, a social media command center monitored engagement...