Instagram Archives - Event Marketer

Instagram Archives - Event Marketer

August 9, 2017

State Farm’s Tiny Roadhouse Scores With Tailgaters

State Farm’s Roadhouse, a custom, fully furnished tiny house built on an extended Ford F-350 pick-up truck, reached tailgating football fans at NFL stadiums and promoted its message that policyholders can save money by combining their home and auto insurance with State Farm. Through multiple stops and more than 15,000 engagements to date, the Roadhouse...

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August 9, 2017

Humana’s National Parks VR Experience Targets Seniors

Humana’s Bring the Parks to You (BP2U) tour in partnership with the National Park Foundation was one of the first to target the senior audience with a VR component. Designed as a pop-up log cabin, the tour also leveraged a nature engagement quiz, a photo/GIF wall and a Find Your Park mobile app to inspire,...

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August 8, 2017

Pepsi Swings Into Cubs Sponsorship With a Photo Op

Pepsi’s #HeyBatterBatter photo activation capitalized on the Chicago Cubs’ playoff run to create excitement around Pepsi’s partnership as the Official Soft Drink of the team. The photo op featured four oversized seats inspired by the section of seats in Wrigley’s Field located beneath the scoreboard known as the “Batter’s Eye” seats and a replica scoreboard....

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August 8, 2017

Oracle Trolls The Competition With Free Tesla Rides

Ride Experience 2016 brought Oracle out of the cloud and onto the ground in an experience that trolled conferences across the country offering attendees free rides on branded Teslas back to their hotels, the airport or wherever they were headed. The engagement ignited conversation and shareable moments and helped make a dent in those long...

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July 13, 2017

CNN Fuels Political Participation With a Mobile Tour

Amid the political whirlwind that was the 2016 presidential election, CNN aimed to get more Americans involved by making the process more social. To give more voters a chance to have their voice heard, the network teamed up with Facebook to launch a mobile political tour built for social media-fueled content creation aboard a converted...

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