Handheld Archives - Page 3 of 17 - Event Marketer

June 3, 2019

Ubisoft makes their independence clear to all at the exclusive E3 press event

Every June, Ubisoft and many of the world’s largest video game companies participate in an exclusive E3 press event during which they reveal new games and other content that will contribute to their success in the coming year. Having escaped the threat of takeover from Vivendi, Ubisoft leveraged the 2018 event to proclaim its independence,...

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May 30, 2019

The We Company brings their three brands together at the company’s annual Global Summit with a fun competion

The We Company is a global community that encompasses three distinct brands: WeWork (shared workspaces for start- up culture companies), WeLive (fully furnished apartments) and WeGrow (a school program). The company’s annual Global Summit gives employees across each of the brands a chance to connect with fellow team members from all over the world, and it includes...

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May 29, 2019

American Express sponsorship at the US. Open is one to ‘match’

American Express’ sponsorship of the US Open is legendary. Its secret weapon involves getting cutting-edge technology into the hands of tennis fans that brings them closer to the game and players they love. The sponsorship program in 2018 was no exception. The brand took augmented reality and virtual reality and moved it beyond the confines...

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May 29, 2019

Crack open a cold one with Budweiser all over the world

Football—and yes, we’re talking soccer—is a global mega sport with billions of energetic fans, so for its sponsorship of the 2018 FIFA World Cup, Anheuser- Busch created a platform of experiences that spanned four weeks and every major global market. It began with a complete takeover and transformation of the Intercontinental Hotel in Moscow to...

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