Handheld Archives - Page 12 of 17 - Event Marketer
Intel Invites Consumers on Global Experience Tour
Intel’s partners give its products the context it needs to bring its technologies to life for consumers. So promoting its partners, like Ultrabook, various all-in-one devices and smartphones with Intel technology inside is a key strategy for the brand. In pursuit of this objective, Intel is always finding the bleeding edge of experiential, and last...
Microsoft Surface Boot Camp Deploys Game Play Tactics
When it’s time to bring a new version of a beloved video game franchise to market, getting the attention of jaded gamers while introducing new systemic capabilities is no easy task. But that’s exactly what Microsoft pulled off with its Surface Boot Camp, which leveraged the then unreleased Halo: Spartan Assault game to entice retail...
HP Six-Month Mobile Print Tour Visits 25 Markets
HP products let you print from your smartphone. It’s easy, it’s wireless and not nearly enough people know about it. To fix that, HP set off on the six-month-long Mobile Print Tour to promote the HP e-Print app for Android, iOS and Blackberry and Air Print function on iOS only. The idea was to simply...
CDW Technoliner Hits IT Conferences and NCAA Events
Mobile marketing was one of the first experiential tactics to take off, and now it’s evolved to become the proving ground for on-the-go cutting-edge technologies. CDW played to win with this tour and the innovative technology strategy is just one of the many reasons this one’s a winner. Talk about being hooked up. CDW’s Technoliner...