Gesture Archives - Event Marketer

Gesture Archives - Event Marketer

July 6, 2017

Intel and Lady Gaga Perform Mind-Blowing Tech Feats

A chip maker and a pop star? It seems an unlikely combination, but Intel through its sponsorship of Lady Gaga’s homage to David Bowie at the Grammy Awards demonstrated to its early adopter target how its innovations transform passion points like music. The musical experience (it was no ordinary musical performance) leveraged sensors, movement tracking...

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July 6, 2017

Samsung’s Tech Ecosystem Entices Golf Fans

Facing category complacency and upgrade fatigue among its target consumers on top of challenges by Apple and Huawei, Samsung expanded its messaging beyond smartphones and created a campaign to showcase for consumers a fuller, connected ecosystem of Samsung products called “Galaxy Life.” At the PGA Championship and Ryder Cup events, Samsung’s 8,000-square-foot golf journey connected...

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July 6, 2017

Verizon’s Tech Places Fans in a Game-Winning Moment

There are throw and pass games, and then there are throw and pass games like title sponsor Verizon activated at Super Bowl City. Using a curved digital backdrop, Verizon created an experience that captured the emotion of a game-winning pass as a quarterback. The best part about this Game Winner experience? Participants were recorded, edited...

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February 9, 2017

McDonald’s Turns NASCAR Fans into a Pit Crew with VR

McDonald’s redefined “drive thru” over the summer with a high-octane racing experience that helped the brand capitalize on its NASCAR presence and connect with the property’s biggest fans. Leveraging the HTC Vive virtual reality system, the fast food behemoth’s Pit Crew Experience popped up at 10 race locations throughout the NASCAR Sprint Cup series. Armed...

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February 8, 2017

The Ritz Elevates Hospitality with The Butler Button

When it comes to upscale lodging, it doesn’t get much better than the Ritz-Carlton. The luxury hotel company’s legendary service and chic accommodations are world-renowned. So when a residential Ritz building hit the market, the brand’s amenities had to be on par with the high-end clientele it attracts. Enter: The Butler Button, an interactive touch...

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