Gamification Archives - Page 5 of 47 - Event Marketer
“The Good Place” takes immersion a step farther at Comic Con
THE SETUP: If there is one thing Comic-Con attendees like most it is immersions. NBC, in taking over a 4,000-square-foot space in The Gaslamp Square in San Diego across from the convention center, created “The Good Place” world from the series. Forty consumers entered at a time through the big doors and into the neighborhood...
Under Armour Launches New Kicks with ‘Drone Drops’
In this day and age, if you’re preparing to launch a new pair of kicks, you better have your head on straight and your laces tied tight. Sneakerheads are a discerning bunch, and when it comes to shoe drops, they’ve come to expect the highest-caliber experience a brand can offer. So when Under Armour set...
Mtn Dew’s On-Site Broadcast Studio Wows Hoops Fans
NBA All-Star Weekend tends to be a slam-dunk for endemic sponsors like sports drink and athletic apparel brands, but for Mtn Dew Kickstart, finding a way to authentically insert itself into the conversation around basketball culture proved to be a challenge. So the up-and-coming mid-calorie beverage brand created the Closer Than Courtside experience, a series...
Kia’s Stunt Brings the Fashion Runway to the Raceway
To attract cutting-edge consumers and create buzz around its 2018 Stinger sports sedan, Kia staged a full-on drag race stunt at the most unlikely of settings: New York Fashion Week. Six celebrities, including model Joan Smalls, YouTube star Cameron Dallas and former baseball MVP Alex Rodriguez, duked it out (safely) on the track to see...