Foursquare Archives - Event Marketer

Foursquare Archives - Event Marketer

October 8, 2015

Pepsi Integrates Fans, Foursquare for Fit with SXSW

For the South by Southwest Interactive, Film and Music Festival (SXSW) in Austin, Texas, Pepsi set out to drive consumer excitement and buzz in-market while positioning Pepsi Max as a progressive brand. To do that, the company designed the Pepsi Max @ SXSW Lot, an interactive consumer experience in downtown Austin that played host to...

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