Facebook Archives - Event Marketer

Facebook Archives - Event Marketer

August 9, 2017

State Farm’s Tiny Roadhouse Scores With Tailgaters

State Farm’s Roadhouse, a custom, fully furnished tiny house built on an extended Ford F-350 pick-up truck, reached tailgating football fans at NFL stadiums and promoted its message that policyholders can save money by combining their home and auto insurance with State Farm. Through multiple stops and more than 15,000 engagements to date, the Roadhouse...

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August 9, 2017

Humana’s National Parks VR Experience Targets Seniors

Humana’s Bring the Parks to You (BP2U) tour in partnership with the National Park Foundation was one of the first to target the senior audience with a VR component. Designed as a pop-up log cabin, the tour also leveraged a nature engagement quiz, a photo/GIF wall and a Find Your Park mobile app to inspire,...

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August 8, 2017

Pepsi Swings Into Cubs Sponsorship With a Photo Op

Pepsi’s #HeyBatterBatter photo activation capitalized on the Chicago Cubs’ playoff run to create excitement around Pepsi’s partnership as the Official Soft Drink of the team. The photo op featured four oversized seats inspired by the section of seats in Wrigley’s Field located beneath the scoreboard known as the “Batter’s Eye” seats and a replica scoreboard....

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August 8, 2017

The Travel Channel Unleashes “Yetis” in New York City

To create buzz and drive tune-in for its four-part special, “Expedition Unknown: Hunt for the Yeti,” The Travel Channel unleashed a band of brand ambassadors dressed as the Himalaya’s hairy white Abominable Snowman in New York City in a one-day stunt that also involved ice sculptures, a mobile iced coffee truck and a double-decker bus....

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August 8, 2017

Activision’s Epic Call of Duty Event Elevates Esports

Call of Duty XP 2016 went way beyond the typical brand activation with a massive fan experience that celebrated the history of the franchise and showcased new experiences to come. It integrated a live-broadcasted consumer- and press-facing keynote presentation by Activision ceo Eric Hirshberg, a professional Call of Duty esports competition and a theme park...

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