Facebook Archives - Event Marketer
WestJet’s Charitable Christmas Campaign is Fueled by Holograms and Greenscreens
WestJet’s Christmas campaigns are legendary. Here’s just a taste of what the brand has pulled off over the last eight years: Delivering personalized gifts from “Blue Santa” at baggage claim, completing 12,000 acts of kindness in 90 destinations over the course of 24 hours, and throwing an epic community Christmas party for the residents of...
Facebook’s Products Come to Life Via Interactive Demos and Purposeful Design
Facebook’s annual F8 developer conference has to accommodate a large number of people while highlighting the company’s ever-expanding offerings and partnerships in a digestible manner. Through easy-to-navigate wayfinding, manageable lines, energetic brand ambassadors and countless demos, F8 developed the right formula of design elements to achieve harmony and success. The 85,000-square-foot experience featured two separate...
Instagram lets the whole cityscape see insta stories
How do you communicate the significance of a storytelling platform that’s located in the palm of your hand? That was Instagram’s mission at the 2018 Cannes Lions Festival, where it served as an important part of Facebook’s on-site activation. The solution was a video art installation featuring eight hours of Instagram Stories collected from around...
Facebook works with ‘The Market @ Macy’s’ to get 140 small business’s real life ‘likes’
Most Facebook users at one point or another have stumbled upon a brand or product that they fell in love with while scrolling past status updates and cat videos. The social media giant wanted to extend that sense of discovery and boost its partner brands over the holiday season. And so, The Market @ Macy’s...