Digital Graffiti Archives - Event Marketer

Digital Graffiti Archives - Event Marketer

December 28, 2016

Pepsi’s Fan Deck Scores With Super 50 Bowl Attendees

When you’re a primary sponsor of the Super Bowl, you go big or go home. So for Super Bowl 50, Pepsi pulled out all the stops to deliver a one-of-a-kind spectator environment at Levi’s Stadium by revamping its Fan Deck, ultimately creating an atmosphere that celebrated the history of football, the 49ers and the spirit...

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August 22, 2016

Neiman Marcus Makes Some Noise at South by Southwest

Carving out a presence at SXSW is no easy task. Neiman Marcus did it with style thanks to a fashionista-focused strategy that mixed compelling content and cutting-edge music with digitally shareable experiences. The luxury-centric Make Some Noise activation ultimately drove $1.2 million in sales across Neiman Marcus’s online shops in just two days—60 percent of...

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