Data collection Archives - Event Marketer

Data collection Archives - Event Marketer

August 8, 2017

Activision’s Epic Call of Duty Event Elevates Esports

Call of Duty XP 2016 went way beyond the typical brand activation with a massive fan experience that celebrated the history of the franchise and showcased new experiences to come. It integrated a live-broadcasted consumer- and press-facing keynote presentation by Activision ceo Eric Hirshberg, a professional Call of Duty esports competition and a theme park...

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August 8, 2017

Spotify Road Show Leverages Moments-Based Marketing

The Branded Moments Road Show reached media buyers at agencies in seven cities with an immersive experience that showcased Spotify’s ability to target the moments that its listeners are currently in. Moments-based marketing is new to the advertising industry and considered the new currency of the “attention economy.” The road show showcased Spotify as a...

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July 13, 2017

Bosch Tour Hammers Home Job Site Safety

“Bad workers always blame their tools,” as the saying goes, and with that pain point in mind, Bosch revamped its mobile Power Tour in 2016 in an effort to increase both sales of its products and overall job site safety. Taking a tailored approach, the brand traveled to key construction sites across the U.S. and...

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February 9, 2017

Gatorade Takes Trainers on a Self-Guided RFID Journey

Gatorade took a big swig of consumer data at the National Athletic Trainers’ Association’s AT Expo this year with an RFID-powered attendee journey that offered personalized experiences and generated a rich stream of behavioral and product preference information. Positioning its products as “sports fuel” for the 24/7 athlete, the brand needed to establish itself as...

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February 9, 2017

IKEA Positions Itself as a Culinary Brand Via RFID

IKEA has never been a conventional retailer so when it activated a food-inspired pop-up, “Break the Rules” was a fitting theme for both the experience and the brand. Attendees were encouraged to rebel against traditional food “rules,” helping IKEA to position itself as a brand that inspires exploration and fun with food. Offering a tech-powered...

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