Bluetooth Archives - Event Marketer

Bluetooth Archives - Event Marketer

December 16, 2015

South by Southwest App Leverages 1,000 Venue-Wide Beacons

If you’ve ever been to the South by Southwest Interactive, Film and Music Festival, you know that navigating its 6,000 official events amid tens of thousands of attendees can create an overwhelming FOMO effect. To make the massive event feel smaller and more communal, organizers leveraged the event’s proprietary app, the SXSW GO Mobile Guide,...

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December 16, 2015

Nationwide Teaches Safe Driving in a High-Tech Mobile Experience

As a well-established insurance company, Nationwide has worked to maintain its message over the years to protect what matters most to consumers. With that charge in mind, the brand set out to bring awareness to the number one cause of death among children in the United States—accidental injuries. Through its Make Safe Happen mobile marketing...

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December 15, 2015

Holiday Inn Express Serves Up Pancake Selfies on Tour

The only thing better than getting your hands on a stack of hot pancakes drizzled in maple syrup is getting your hands on those pancakes fast. Holiday Inn Express got the word out about its one-touch, one-minute pancake machines with a mobile campaign that turned its signature pancakes into signature portraits. The five-week Pancake Selfie...

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