B-to-B social media Archives - Event Marketer

B-to-B social media Archives - Event Marketer

August 9, 2017

Oracle Turns OpenWorld Into a Networking Extravaganza

Looking to go beyond the mere “format tweaks” that other brands have instituted at their b-to-b events, Oracle designed an ambitious strategy to completely reinvent and reimagine the modern b-to-b event, serving up its own OpenWorld 2016 to the industry as a guinea pig. The goal? Rethink, reimagine and redesign the 55,000-person event as a...

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August 9, 2017

Epic Airbnb Open Event Redefines ‘Festivalization’

Inspired by the storytelling of Sundance, the world-class innovations of TED, and the awe of Burning Man, the 2017 Grand Ex winner curated an annual festival of travel and hospitality designed to become a must-attend cultural event. Part developers conference, part user group, part internal event, part consumer activation, part street fair, part influencer event—the...

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February 9, 2017

HPE App Helps Attendees ‘Discover’ Relevant Content

If you’re going to name a flagship event “Discover,” you need enough content, networking and sponsorships to live up to the name—and an easy way to navigate it. Hewlett Packard Enterprise (HPE) provided both at its semiannual open forum business conference thanks to a mobile event app and a record-setting 1,500 proximity beacons spread across...

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February 8, 2017

Social Media Helps SAP Extend Conference Content

Social media was an integral part of SAP’s digital strategy, extending SAPPHIRE NOW content to audiences worldwide. The objective was to amplify content and the SAP “Live Business” campaign introduced at the event. Social channels leveraged included Twitter, Facebook, Instagram, YouTube, LinkedIn, Slideshare, Periscope and Snapchat, and tying it all together was event hashtag #SAPPHIRENOW....

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February 8, 2017

Cisco Live’s Command Center Drives Social Chatter

Cisco Live used social media to create a truly “attendee-aware” event that recognized attendee contributions to the conversation and forged an ongoing connection with the Cisco brand. Prior to the event, user-generated content on Twitter and a Facebook caption contest built awareness and generated interest and excitement. On-site, a social media command center monitored engagement...

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