A/V Archives - Page 98 of 129 - Event Marketer
Verizon Packs High-Tech Gadgets into its Mobile Tour
Given the trendy tastes of the consumers it was going after with its mobile effort last year, marketers at Verizon Wireless figured the standard tractor-trailer probably wasn’t going to make the right impression for its tour—the brand team reportedly had zeroed in on using SUVs even during the initial planning for its ’04 campaign. “They...
Nextel Activates a Tech-Heavy Glass House Experience
Nextel was thinking big when it signed on as title sponsor of NASCAR’s top circuit for the 2004 season, and its mobile activation was a clear reflection of that approach. At 6,400 square feet, The Nextel Experience is the largest mobile display ever to tour with NASCAR. A two-story, enclosed glass house, the exhibit occupies...
Budweiser Big Rig Puts Tech in the Driver’s Seat
Seven plasma screens, eight LCD monitors, six touch-screen kiosks, 17 computers, 26 speakers and 45 headphones? We’re just getting started, playa. The double-deck trailer has 48 hydraulic cylinders, two hinge-down decks, a hinge-down stage, swing-out walls and twin expandables that pivot as they slide for a unique look. Anheuser-Busch set out to build its newest...
Chrysler Test Drives a New Loyalty Program
Camp Jeep events have wowed Jeep enthusiasts for a decade. Looking to tap the same kind of magic, sister brand Chrysler staged an owner loyalty event at Six Flags Great America in Gurnee, IL. The program drew an estimated 7,000 Chrysler owners and 10,000 total attendees. Exhibits immersed visitors in all things Chrysler. Four driving...