A/V Archives - Page 4 of 129 - Event Marketer
Bravo’s Superfan Convention Features Celebs, Content and Photo ops for Days
BravoCon celebrated popular Bravo franchises and catered effortlessly to Bravoholics in attendance and remote viewers at the same time. Designed as the biggest activation and taping of “Watch What Happens Live” with host Andy Cohen yet, the feast for the eyes in person and on-screen took place across three New York City venues totaling 60,000...
Reebok’s ’90s-themed Shoot-to-Win Activation Scores at ComplexCon Chicago
The pièce de résistance of Reebok’s retro Shoot-to-Win activation at ComplexCon Chicago was a 30-foot-high double-deck structure that housed the brand’s hoops challenge and a dj and a street-ball announcer. Designed with ’90s throwback flair, attendees either shopped for merch or took part in a 25-foot-long distance shot where a successful basket entered them in...
Three Olives’ Two-Story Festival Experience Channels the Nightlife Scene
A well designed, strategic build can accommodate multiple journeys and allow attendees to step up and into the brand’s message. For Three Olives Vodka, this meant “laddering up” and integrating the brand’s “3’s a Party” thematic in its festival activation build. The result was a bright and bold, two-story, must-stop for attendees that was Instagrammable...
AT&T’s Bugs Bunny AR Experience Offers a Futuristic Take on Entertainment
“Bugs and the Golden Carrot” at AT&T’s Pinnacle Experience Store in Dallas, Texas, honored Bugs Bunny’s 80th anniversary and offered a futuristic take on entertainment. Consumers engaged with Bugs on-screen to help him find his golden carrot. Afterward, he posed for a 3D selfie. It was all made possible with 5G, cloud computing, AI, speech...