Augmented reality Archives - Page 5 of 11 - Event Marketer
Intel “flips the classroom” with their VR mobile marketing tour
Now more than ever, careers in science, technology, engineering and math are booming, with employment in STEM fields expected to grow 13 percent by 2027 in the U.S. So when Intel discovered that most U.S. classrooms don’t have the resources necessary to prepare students for the workforce of the future, it conjured up a mobile...
Facebook’s F8 show was clear and fresh for all developers and businesses there
Facebook’s F8 show, named after its famous eight-hour hackathons, is its annual developer conference that brings together developers and businesses from around the world. The brand had big announcements this year, like the launch of Oculus Go, AR tools for business and new partnerships with Nike, Sephora, Asus and Kia. But there was also a lot...
HBO brings “Westworld” to life for lucky consumers
Let’s face it—there’s a lot of good TV right now. Original series abound beyond cable and across platforms. For entertainment brands like HBO, media- busting experiential programs have changed the game on what this industry can truly call immersive. Ahead of the premiere of the second season of “Westworld,” an event 16 months in the...
American Express sponsorship at the US. Open is one to ‘match’
American Express’ sponsorship of the US Open is legendary. Its secret weapon involves getting cutting-edge technology into the hands of tennis fans that brings them closer to the game and players they love. The sponsorship program in 2018 was no exception. The brand took augmented reality and virtual reality and moved it beyond the confines...