App Archives - Page 3 of 23 - Event Marketer
Google’s Assistant Playground gives DisneyLand a run for its money
Before we jump into what was the talk of CES— Google’s Disneyland-inspired ride—let’s quickly jump to why the brand staged an epic return to the show. Google needed to steal the spotlight in the voice- activated assistant category, one that, according to Juniper Research, could encompass 8 billion products by 2023. And while CES is...
Microsofts app leads to color in NFL helmets and the life of many
WHY THE JUDGES LOVE IT: Microsoft’s Surface technology is often seen on the NFL’s sidelines, but its impact stretched beyond football thanks to Create Change, an integrated campaign designed to foster social change with the help of five NFL stars who run charities. Its retail component featured a custom illustration app that let customers design...
Cisco Live app helps make things more personal
WHY THE JUDGES LOVE IT: Cisco’s premier customer event, Cisco Live, features everything from product announcements to 1,500-plus technical training sessions. What the conference doesn’t offer, however, is printed signage, making the Cisco Live app the only way to navigate the event. In 2018, Cisco leveraged a new app design to deliver more personalized experiences....
McDonald’s makes sure YOU are loving it
THE SETUP: McDonald’s biennial Worldwide Convention aims to inspire and inform 15,000 global stakeholders, and in a year marked by unprecedented disruptions within the business, the brand needed its 2018 event to be more engaging than ever. Just as the fast food giant makes decisions based on customer insights, it designed the convention to be...