4D Archives - Page 2 of 4 - Event Marketer
Consumers Sample Coke Zero Sugar in Isolation Tanks
When Coca-Cola altered the formula of its Coke Zero product, fans weren’t having it. They took to social media in droves to share their contempt for the change. But, confident in the quality of its new beverage, Coke Zero Sugar, the brand accepted this challenge head-on, embarking on a nationwide sampling tour to persuade millennial-aged...
Samsung Leverages Immersive Retailtainment Strategy
Samsung added some slick devices to its Galaxy portfolio, so rather than let them sit static on store shelves, the brand placed them directly into the hands of consumers at six Samsung Galaxy Studios located across the U.S. to drive consideration and purchase intent. High-profile launch events celebrating the opening of each venue kicked off...
HP Woos Millennials with Multisensory Installations
To engage millennials in its HP Premium product lines of Spectre laptops, EliteBooks, ENVY laptops and ZBook Studio workstations, HP turned to this demo’s haven: the music festival scene. And where else but Coachella in Indio, CA, and Panorama Festival in New York City. The goal was to position HP as a lifestyle brand and...
Taco Bell and Forever 21 Host a Saucy Fashion Show
Taco Bell, with its millennial-friendly marketing and social media presence, has positioned itself as a pop-culture icon that’s attracted a diverse audience willing to engage in its quirky brand moments, from the famous Doritos Locos Tacos to Emojis to Taco Bell sleepovers and weddings. Tasty and innovative, for sure. But Taco Bell wanted to be...