3D Printing Archives - Event Marketer
Cisco Highlights its Global Philanthropic Efforts Through RFID Technology
At the World Economic Forum Annual Meeting in Davos, Cisco activated a multi-functional space to showcase how its products and services are driving a more inclusive future in business. One solution came in the form of a wall of 3D-printed, RFID-tagged objects. Attendees were invited to place one of the 12 objects on a glowing...
Cisco Entices World Economic Forum Attendees with RFID-Triggered Storytelling
To connect with the movers and shakers at the World Economic Forum Annual Meeting in Davos, Switzerland, Cisco transformed a cheese shop into a reception area and meeting space. To entertain guests between meetings and networking, the brand showed off stories about how its technology helps clients solve their toughest challenges. But it was the...
American Express Rallies US Open Fans With Augmented Reality-Based Tennis
American Express has been a partner of the US Open tennis championship for a quarter century, but its 2018 activation upped the ante with a gee-whiz AR setup that was equal parts entertainment, competition and art. At the heart of the 20,000-square-foot Super Rally experience was this question: What would happen if a digital experience...
American Express sponsorship at the US. Open is one to ‘match’
American Express’ sponsorship of the US Open is legendary. Its secret weapon involves getting cutting-edge technology into the hands of tennis fans that brings them closer to the game and players they love. The sponsorship program in 2018 was no exception. The brand took augmented reality and virtual reality and moved it beyond the confines...