2015 Archives - Page 31 of 31 - Event Marketer

October 20, 2015

Food Network Magazine Cooks Up a Foodie Connection

Best-selling epicurean title Food Network Magazine last year brought its brand and its “rock star” chefs out of the kitchen and into the real world with a first-ever mashup event featuring food, wine and, well, real rock stars. The Food Network in Concert event offered foodies and music fans in the Chicago area the chance...

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October 20, 2015

Under Armour All-American Game Connects with Teens

It’s tough to connect with teens (to say the least) so Under Armour created a platform that gives its brand, and presenting partner American Family Insurance, access to America’s next generation of high school athletes, their parents and their fans. The Under Armour All-America Game gathers the country’s top football players for a one-time contest...

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October 20, 2015

Activision’s Call of Duty Championship Engages eSports Fans

The only thing growing faster than live eSports tournaments is the number of consumers tuning in to watch them online. With bridging that gap in mind, Activision crafted an engagement strategy that transformed every corner of its live tournament into a best-in-class broadcast platform that could be seen around the world on practically any type...

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