2014 Archives - Page 3 of 35 - Event Marketer
ULTRA Dog House Mobile Tour Visits Farmers Markets
Nutro proved it can really rock the dog house with its ULTRA Dog House tour that visited farmer’s markets and local festivals in Chicago and New York City last summer. The doghouse design of the vehicle caught conasumers’ eyes and pulled them over to learn about the brand and get some goodies. Pets fetched samples...
Xbox Reaches Gamers in a Shipping Container Vehicle
Microsoft set off across Canada for the month of November to win over gamers, hype the Xbox One console and prove its dominance over the PlayStation 4. The tour traveled to Montreal, Toronto and Vancouver in a converted shipping container-turned Xbox One Source vehicle that when dormant looked just like the console, but transformed into...
JLG Industries Builds an Outdoor Environment in Vegas
The JLG Industries’ exhibit encompassed 20,000-square-feet of space in the Gold Lot at the Las Vegas Convention Center, leaving room for an outdoor display of the brand’s new equipment—14 truck-mounted and self-propelled work platforms, booms and telehandlers. The exhibit’s two-story aluminum and glass modular structure had areas for education and interaction, meetings, food service, a...
Heineken Ibiza Final Serves Up the Ultimate Beach Party
Heineken promoted its sponsorship of the UEFA Champions League, the league Final, and the opening of the Ibiza, Spain, party season by transforming an empty bay area into a custom Heineken Bay. It was the ultimate beach party around the world’s first Floating Star Bar—an approximately 1,000-square-foot star-shaped bar floating in the Mediterranean. Whenever guests...