2014 Archives - Page 2 of 35 - Event Marketer
Bell Box Activation Engages Canadian Festival-Goers
Bell Canada deployed the Bell Box over a 10-day period at three major festivals in Canada: the Francofolies French Music Festival in Montreal, the Quebec City Summer Festival and the Toronto International Film Festival. The goal: to be a fully engaged part of the festival communities at which Bell Canada served as major or lead...
Google Kaleidoscope Activation Immerses Attendees
Google has always been about bringing the smartest folks in the world to play in its sandbox, and the YouTube Kaleidoscope activation inside the Sandbox at 2014 Google Zeitgeist was designed to do just that by immersing attendees into the power of the YouTube channel through a curved multi-touch wall with 11 screens controlled by...
EMC Social Lounge Targets Casual Social Media Users
The Social Lounge was designed to be an attendee oasis within the 2014 EMC World trade show at The Venetian in Las Vegas. EMC Corp.’s goal was to get its target audience, the casual social media user, excited by creating a designated place where they could go to be social. The lounge was 10,000 square...
Genentech Data Visualizer Engages Attendees at ASCO
It was the 50th anniversary of the American Society of Clinical Oncology annual meeting at McCormick Place in Chicago. Biotech brand Genentech wanted to throw a blowout celebration in its exhibit to communicate that it approaches the development of medicines differently than others in the industry. The brand’s goals were two-fold: to rethink how to...