2013 Archives - Page 4 of 13 - Event Marketer

2013 Archives - Page 4 of 13 - Event Marketer

October 23, 2015

Target’s Bullseye Badges Activate Mobile Content

These days, it seems that if it ain’t mobile, it ain’t moving product. And Target really hit the mark with the Bullseye Badge campaign. The program was designed to increase college students’ engagement with the brand’s existing Back to College After-Hours Shopping Event program and extend the participants’ enjoyment beyond the moment of the experience....

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October 23, 2015

HBO Exhibition Puts the Game in ‘Game of Thrones’

Winter is not coming anytime soon for HBO’s hit series “Game of Thrones.” To keep its momentum moving in the right direction, HBO took the franchise on the road for two months and transported viewers into the fantastic world of Westeros, where the story takes place. The tour hit five international markets (Amsterdam, Belfast, New...

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October 23, 2015

Turner Activates a Mobile Comic-Con Scavenger Hunt

It was time again for the San Diego International Comic-Con, and for Cartoon Network it was time for Adventure Time, one of the channel’s most popular shows, to make a big noise with its Adventure Time ConQuest interactive game. The objective was to promote and showcase Adventure Time products that were being carried and sold...

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October 23, 2015

CareerBuilder Activates Digital Mosaics at SHRM

The Society for Human Resource Management’s annual conference may be a real hootenanny, but it’s hard to top the excitement of a World’s Fair. CareerBuilder last June combined the best of both experiences into one show strategy when it chose the 1893 Chicago World’s Fair as the theme for its SHRM booth. The brand is...

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October 23, 2015

NBCUniversal Goes Green with Facebook Campaign

To give its Earth Week campaign a boost of social currency across all 38 of its networks and at two live events, NBCUniversal turned to Facebook. The program, called the Share & Tell Campaign, encouraged fans to consider their consumption habits and participate in the “sharing economy” where they could post items that they no...

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