2012 Archives - Event Marketer

2012 Archives - Event Marketer

March 23, 2016

Cisco’s Olympic Structure Stuns Clients and Partners

With a design that could forever change b-to-b hospitality and a structure that will send creative directors back to their drawing boards, Cisco House—Cisco’s Olympic showplace for the London Games—was the ultimate trendsetter. The two-story, semi-permanent 20,000-square-foot structure—with excellent sustainability credentials—was built above Europe’s largest urban shopping center, offering incredible views across Olympic Park to...

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March 23, 2016

American Express Fosters New Business in Open Lounges

American Express’ Open product line is aimed at helping small business owners do more business. And, at trade shows, the company’s Open Business Lounges were created to generate business for American Express. The lounges are designed for American Express card holders looking for a place to host a quiet business meeting, network, connect with the...

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March 23, 2016

JCPenney Gives New York Pier a Stunning Makeover

To put its best foot forward at an analyst event, JCPenney ordered up an impressive venue makeover. The company transformed the decaying shell of a pier floating over New York’s Hudson Bay. No one would ever have guessed that the clean, contemporary event space had been, just a few weeks earlier, a dark space with...

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March 23, 2016

Copenhagen Serves as a Stylish Backdrop for Audi’s Dealer Event

As the theme for a recent dealer meeting, Audi chose “Way Ahead”—a way to communicate the automaker’s technology and design leadership. But the meeting itself was way ahead, too. Held in two-day waves during a three-week period, the meeting spanned four venues in Denmark and southern Sweden and welcomed nearly 4,000 Audi dealers and importers...

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March 23, 2016

GE Revs Discussions Among Thought Leaders

GE’s Minds + Machines conference brought together Fortune 500 executives, thought leaders, academics, journalists and top customers. But the real star of the one-day conference just might have been a 22,000-pound GEnx jet engine. With the engine situated center stage, attendees were invited to explore the industrial venue of San Francisco’s Dogpatch Studios. The space...

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